Health insurance should give you access to the medical care you need when you need it most. Still, it can be a tricky area to navigate, especially if you’ve never taken out health insurance before, but that’s where an experienced health insurance broker can help; here’s how.
What is an insurance broker?
Insurance brokers act as a link between you and insurance companies. Their role is to help you find the best insurance for your needs and budget. Brokers will usually manage the claims process on your behalf as well, simplifying the whole process for you.
Brokers cover a wide range of products, but can be particularly helpful if you’re looking for a more specialized type of policy, such as business, life or health insurance.
A broker can also help if you’re struggling to find affordable insurance because of your risk profile, for example, if you want private health insurance but have a history of poor health.
If your insurance needs are relatively simple, you won’t necessarily need an insurance broker, but the benefits of using one include:
Is health insurance through a broker worth it?
Health insurance can seem overly complex. This is often due to unfamiliar terminology and the fact that there is no real standardization within the sector as all health insurance companies operate on their own terms.
A broker with experience in the health insurance market will be able to walk you through all the options available and (more importantly), explain what it all means in plain English. In an area such as health insurance, this expertise can prove invaluable as they will be able to discuss specific terms and conditions, along with any policy limitations so you fully understand what is covered.

Is it more expensive to buy insurance through a broker?
Using a broker should not affect your premium. In other words, your premium will not be increased to cover the brokerage fee.
Part of a broker’s job is to make sure you get the right policy at the best price. This doesn’t always mean you’ll get the cheapest policy on the market, but it should mean you’re getting value for money and a policy that reflects your own health needs.
Brokers usually have access to a wider range of policies compared to what you can find on a comparison site. Often the policies they have access to are more competitively priced.
Does it matter how experienced the broker is?
As with all careers, experience is very important. When it comes to health insurance, an experienced broker is more likely to have extensive knowledge of the market and all the products available compared to someone just starting out.
Experience can also mean that brokers are more aware of potential pitfalls, particularly related to pre-existing conditions and the claims process, as well as the policy itself. Along with their expert technical knowledge, an experienced broker can also encourage you to look at the bigger picture, for example, if having children is on the horizon, they can steer you towards a policy with terms that are more child or family friendly.
It’s also important not to underestimate how important experience can be in finding the right coverage if your needs are very specific or you’re concerned about your long-term health.
That doesn’t mean insurance brokers who are new to the industry can’t give you the same advice. It’s just that their knowledge may not be as deep or broad.
In addition, don’t forget that brokers can also help with the claims process itself. Someone with experience or with a team behind them will have more practice in processing requests efficiently.
What can I expect from an insurance broker?
All insurance brokers work a little differently, but the main steps include:
Where can I find an experienced insurance broker?
Brokers must be listed in the Financial Services Register. The register is overseen by the Financial Conduct Authority (FCA) and helps to ensure that anyone providing a regulated service (such as financial advice) operates fairly and honestly and acts in the interests of consumers.
Using a regulated broker also means you are protected through the Financial Ombudsman Service and the Financial Services Compensation Scheme. This ensures that if you have a complaint or lose money through the deal, you can find a solution or seek compensation.
You can check the register of financial services free of charge at the Office for Financial Operations. You should also check if the broker is authorized to provide the particular service they are offering. The register clearly states the activities that each company or individual can perform, for example insurance, investment consulting, consumer credit.
You can also find a regulated insurance broker using the British Insurance Brokers Association (BIBA) search engine. BIBA is an insurance trade association, so unlike the Financial Services Register, businesses and individuals don’t have to join (so don’t panic if the broker you’re using isn’t a member of BIBA).
The Association of Medical Insurers and Intermediaries (AMII) is another trade association, but specifically for anyone offering health insurance advice. Again, brokers do not have to be members of AMII, but if they are, it means they have promised to work in accordance with the code of conduct.
If you have found a suitable broker, it is also worth looking at the reviews that you can find. If you can, use independent websites rather than the broker’s own website (if it has one). Referrals are also a good way to find a broker so if you know someone with private health insurance, ask them if they can recommend someone.
Understanding health insurance options
If you want to feel prepared before you contact a broker for the first time, you can learn more about health insurance in our series of in-depth guides, including how to get private health care, the average cost and how premiums work.
You can also search for a policy using our comparison tool which can give you a good idea of what’s available before you speak to an expert.