Floki partners with Kings World Cup Nations to reach over 600 million video views

Miami, Florida, December 31, 2024, Chainwire

Floki has partnered with Kings World Cup Nations, a soccer tournament that combines traditional soccer with Esports.

This collaboration expands Floki’s presence on the global scene, following last year’s success with Kings League Infojobs in Spain.

Kings World Cup Nations, created by Gerard Piqué, will feature 16 national teams in a 7-a-side format that combines competitive soccer with digital entertainment. The tournament will be held from January 1 to 12, 2025 in Italy, with the final to be held at the Allianz Stadium in Turin.

The tournament boasts a line-up of high-profile players and celebrities, including Mario Götze, Jake Paul, Iker Casillas, Ibai, Chicharito Hernández and Kun Agüero. Representing countries from Europe, America and beyond, the competition will attract international attention.

Floki’s presence will be felt throughout the tournament with premium LED match board visibility, background banners, overlay banners, commentator mentions and exclusive sponsorship of matchday results on Xu and Instagram. Floki also has exclusive VIP access to events, which will be used to run promotions for the Floki community.

The tournament is expected to generate 600 million video views and 20 million watch hours on platforms such as Twitch, YouTube, X and TikTok.

“Although we are a global brand, Floki is all about community and this event brings together communities from around the world to support their national teams in a format that is perfectly suited to the crypto audience,” said a spokesperson for Floki.

“Floki’s partnership with Kings World Cup Nations reflects both of our commitments to innovation and growth. As fast-moving and progressive companies, we are excited about the opportunity to collaborate and look forward to a successful partnership with them,” said Oriol Granell, Kings League Chief Commercial Officer.

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