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When I think of B2B marketing, rock ‘n’ roll is far from my thought. However, the executive director of the brothers and former musician Touring Chandler Quintin brings just to his strategy.
It turns out that the skills built by playing Warped Tour and opening for bands like Panic! The disco is surprisingly transmitted to marketing.
“Such experience gives me charisma to go outside and say to the industry like B2B:” Hey, you are bored, “he says.” B2B is very difficult to stand out and break through the noise, so they need a little rock n ? ”
But even the most interesting Rockstars have a method for their madness, and Quintin says that the video brothers method for the help of B2B brands is ahead of the formula ad suite.
“One of the principles of an advertisement apartment is to bring people through a trip because people love stories,” he explains. “They like to have fun. We want them to remember things; the best way to tell it is a great story.”
The formula affects all the real notes. According to Quintin, after applying this formula, Loxo, a client of a video of the video, has experienced an increase in revenue from the quarter compared to the quarter and increasing the growth of pipelines of 25%.
So, what is the agreement with this formula ad suite? Here’s a step by step breakdown:
Step 1: Teaser advertisement
Step 2: Hero ad
Step 3: Continue and reminders
Bonus record: Destination Page
Step 1: Teaser advertisement
While most traders are caught in clicks and conversions, Quintin focuses on what she calls “Matrix of attention.”
“The audience is in this lower left corner that you don’t know who you are and don’t worry. It won’t look at a lot of content,” he says. “Our goal is as traders to bring them to the upper right side, where they know who you are, cares a lot about what you do, are aware of the problematic and eventual solution. Now they will look at a lot more content.”
Consider a 15-season teaser as a live show opener. It attracts attention and prepares them for the main act.
“We do not look for clicks or conversions; We ask us to stop them in their traces and get to know them with pain because big traders on the pain market, “Quintin says. “Not markets of solutions.”
In a video for Teaser ad brothers created for Loxo, a problem is a recruit trying to find the most pronounced candidate so far – Bigfoot!
It’s short, fast, funny and exciting.
Teaser connects the problem with Mark and indicates a job as a solution.
And in a world where viewers like me are struggling to have a 10 -second ad, Quintin says it’s okay if the audience doesn’t go through a teaser. The ad will restart.
“We don’t want to be afraid to show the same ad twice because ads are fun. People actually want to watch them,” he says. “The idea is to start warming up the audience, so we catch them with a teaser ad, we again direct them with a teaser advertisement again To bring them to greater intentions of the viewer. “
And when the crowd warms up, it’s time for a headliner: The hero ad.
Step 2: Hero ad
If you were at a concert, you know that a headliner usually has the longest set. The same goes for heroic ads in the formula ad suite.
The hero advertisement is about 30 seconds long and is on its own, the front narrative that introduces the problem and strengthens the brand as a solution.
“All this is done in this unforgettable, fun environment,” Quintin says.
Lox’s ad hero is a great example. Recruits are looking for Bigfoot as a job candidate. Of course, Bigfoot is not easy to find. Notice how the ad show recruits that discuss the tools of which which which which which which the evidels provides to the Bigfoot provides.
Ok, you saw the opener and headliner. That must mean that the show is over, right? Not! It’s time for Encore.
Step 3: Continue and reminders
After the advertisement the hero gives the audience the whole story, they are treated with further ads and reminiscent of ads. The next ad shows a positive transformation that Mark provides and gives the audience regarding the story.
In the monitoring of LOXO, we see below that the recruits have finally reached Bigfoot with a video call and are preparing to send him a employment manager.
The story may be done, but the job is not. Video brothers will take out reminders to stay on top with an audience.
“The reminder advertisement is played in the psychology of the necessary reminders and signs to see things,” Quintin says. “You will adapt a lot of information in your daily life, but the signs will stand out.”
The ads reminders are about 6 seconds long. Like signs of stopping and green lights, they convey one action that Mark wants to take the audience to take. This action could be inviting, booking a meeting or visiting the brand website.
“Imagine ads reminders as a video pan that you could move quickly, but because your brain recognizes patterns from previous ads, subconsciously you know that you see ads from that company,” explains Quintin.
If the audience sees ads enough, they will eventually become curious enough to explore your brand or visit your website. Just make sure your website is not.
Bonus record: Destination Page
I can’t tell you how many times I went to a concert, fell in love with the band, and then I decided to visit their Merca table, just to be insidiously with the items there.
No job wants his audience to be disappointed with mild websites, which is why Quintin says the visual aspects of the formula ad suite are key.
“One thing many traders are wrong is that they will have these fantastic ads and send someone to a boring destination page with a fulfillment of the form,” he explains. “You just entertained them, and now pamper them and transfer them to bring them to a bored website to ask for information.”
To avoid this problem, the clients of the video brothers often have thematic destinations to continue the party. For example, Ad Suite for ACT, another client of the video brothers, is played as an episode of law and order.
“There is an investigation, the characters look at the office of owners of small businesses, and everywhere is chaos,” Quintin says. “They don’t even promote their domain. They don’t say, ‘Visit us at Act.com.’ They go to ‘Solvemychaoos.com.’
At Solvemychaoos.com, visitors see a mysterious destination page that reads: “The investigation continues.” The website maintains the topic of mystery/crime while showing how the job solves the problems of its customers.
The point formula ad suite is to make your brand unforgettable and delight your audience from start to finish.
“If you don’t remember, you won’t be the first thought when the time comes for that audience to solve your pain,” Quintin says. “And if you are not their first thought, you will rarely be on their list of considerations of the day, and then you will not win a single race in which you are.”
