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Whether you are a fan of Super Bowl or, like me, watch the top owls rather, you have to admit: Super Bowla’s advertisements are pretty great.
They are also quite expensive. And yet, Fox, which holds the right to the Super Bowl Lix, easily sold all advertisement places for a big game 9. February 2025.
Let’s look at what goes into the most expensive TV ads in the world, how much they cost throughout the history of the big game and what brands really come out of them.
Content
How much does a Super Bowla ad cost?
It is a little ticklish to put the number on the price of an average TV ad, which is not super bowl, as numbers can vary from several hundred thousand to several million dollars. But let’s give this question some context:
- 2024. (Kansas City Chiefs 25 – San Francisco 49ers 22), Us and Canadian advertisers spent estimated $ 69 billion on TV advertising. It’s GDP Costa Rica.
- AND Top 10 TV Advertisers In the US-u-we talk about brands like Geico, Burger King and T-Mobile- consumed an average of nearly $ 7.5 million each week in 2023 (Chiefs 38 – Philadelphia Eagles 35).
- Advertised Advertisement Sales – These are ads that you will see on the main TV nets between about 8 and 23 or 10pm, depending on your time zone – are predicted to hit $ 19.12 million in 2024which is actually a slight reduction compared to 2023.
Google’s “Loretta” advertisement in 90 seconds from the Super Bowla 2020 (Tampa Bay Buccaneers 31 – Chiefs 9) cost the search for $ 16.8 million ($ 20.5 million today).
Drilling a little further, let’s look at the five most expensive advertisements of 30 seconds during the 2020/21 television season, according to a Statista report:
- NBC Sunday night football: $ 783,718 for executive director
- Fox on Thursday night football: $ 624,626 for CEO
- Nbc -ovi This is us:: $ 476,352 for CEO
- Nbc -ovi Vote (Monday): $ 254,224 for executive director
- Fox Masked singer:: $ 225.764 for executive director
The award season is also a cat for advertisers, with a 30-seventh place during the 2024 Academy Award on average $ 2.2 million.
Amazon’s 90 -second advertisement “Before Alex” from 2020. It cost $ 16.8 million ($ 20.5 million today).
In 2025, 30-secue advertisements of Super Bowl were sold for about $ 7 million pop. This is almost 220% more than a place on the Oscar, and almost 800% more than a regular football advertisement on Sunday night.
And that is just air Ad – once. This does not make the celebrity spokespersons, who earn a cool $ 1 to $ 3 million; Premium ad costs; production and post -production costs; Even the marketing budget for the ads themselves.
In recent years, between 70 and 100 commercials, it has been aired during each Great Bowla game, adding to about 40 minutes of commercials.
In 2012 (New York Giants 21 – New England Patriots 17), Super Bowl ads cost $ 3.5 million ($ 4.9 million today) for a 30 -second place. Chevrolet and OK Go -O’s Goldsbergian Rub music machine took four months of preparation and cost the estimated $ 500,000 – $ 1 million to produce (today $ 700k – $ 1.4 million).
Some brands have decorated Hollywood shooters for shoots, and although it is difficult to come, it is certainly assumed that these directors are in some cash:
- The Coen brothers directed in 2017 (Patriots 34 – Atlanta Falcons 28) Mercedes ad, Opan a movie for anti -culture cyclist A simple rider.
- At the 1984 Super Bowl (Las Vegas Raiders 38-Washington, DC 9), Ridley Scott-Hemed Orwellian AD presented Apple’s first Macintosh computer.
- David Fincher directed Brad Pitt from Heineken’s “Run Run” from 2005 (Patriots 24 – Eagles 21)
If you’ve watched even one super bowl, you probably know brands in the game – usually the biggest names in technology, food, computer and beer. Budweiser, Booking.com, Dunkin ‘and Volkswagen were the favorites of the Super Bowl 2024.
Although Google and Amazon share the title for the most expensive advertisement of Super Bowla ever, the King of Beer is the King of Super Bowl. Anheuser-Busch spent an estimated $ 470.5 million on his wild popular ads Budweiser between 1967 and 2020.
In 1999 (Denver Broncos 34 – Falcons 19), a 30 -seconded Super Bowl Ad cost $ 1.6 million ($ 3.1 million today).
84 Lumber’s “Travel Starts” The video cost $ 16.2 million in 2017 ($ 20.1 million today), making it among the most expensive Super Bowla ads in history.
How much can you buy with the cost of ads Super Bowla?
Did millions burn a hole in their pocket, but missed the deadline for the Super Bowl Lix ad? Here’s what else you could spend $ 7 million:
* It is illegal to own an owl as a pet in an American number based on an assessment of saving wildlife and zoos that feed large horned owls.
What not The cost of $ 7 million is software like marketing HUB or our advertising software. You can build or operate your advertising campaigns, whether you are targeting football fans or top owners of owls.
How did the Super Bowla advertisement prices have changed over time
The first Super Bowl took place in 1967 (Green Bay Packers 35 – Chiefs 10), and NBC and CBS charged brands $ 37,500 for each ad, or about $ 360,000 in today’s money.
A decade later, 1977 (Oakland Raiders 32 – Minnesota Vikings 14), the brands earned over $ 125,000 (today about $ 675). In 1987 (Giants 39 – Broncos 20), 30 seconds cost $ 600,000 (today $ 1.7 million); Until 1997 (Packers 35 – Patriots 21) was $ 1.2 million (today $ 2.38 million).
It is estimated that Betty White Snickers advertisement (New Orleans Saints 31 – Indianapolis Colts 17) cost $ 4 – $ 5 million ($ 5.8 – $ 7.3 million today).
The second decade, another (million) dollars. In 2007 (Colts 29 – Chicago Bears 17), the ADS averaged $ 2.39 million ($ 3.72 million today); In 2017, it was $ 5 million (today $ 6.5 million).
Is the advertisement of the Super Bowla price?
Short answer: probably not. Unless you do marketing for the brand with a positive huge marketing budget, one place of advertisement in the amount of $ 7 million is not even on the table.
But for brands that have such consumption, ROI can be significant, with the Super Bowla ads in Zeitgeist a few weeks before and after the big game. (I don’t watch Super Bowl – but I definitely watch all the ads as soon as they are online.)
AND 123 million American viewers watched Super Bowl Lviii – Second only for the landing of the moon – and almost a third of the spectators say that advertisements are their favorite part of the game. Your $ 7 million ad gets a many eyeballs on it.
According to Kantar Research -u 2021, “Super Bowla ads brought an average refund (ROI) in the amount of $ 4.60 per dollar, with many brands in two -core digits.”
Brad Adgate, described as a veteran media analyst, told the New York Times 2024, “In this time of fragmentation, Super Bowl is as television was.”
This is probably the only real live event in the mass market in the year, which reaches almost every demographic group. Beauty brands like Nyx and Dove entered or re -entered the Super Bowl advertisement, putting a lie to anyone who thinks football is not for girls, women or towing queen.
In an interview with eg -om 2024, Maria Rodas published Roi a Super Bowla advertisement with simple conditions. Rodas is a professor of marketing at Illinois Urban-Champaign University, and a self-described “great fan” Super Bowl ad’s to her household, the conversation is allowed during the game, but not during the commercials.
Rodas said to the og, “(Super Bowla’s ads) like mini-films. compared to the rest of the (money) that invested in creation. “
“Having this almost undivided attention is given by the incredible opportunity for merchants to create a narrative so that they can really connect on a much deeper level with consumers.”
Super Bowla marketing lessons
This connection is important if you have a $ 7 million budget or $ 700.
And a lot of brands have found alternatives to shell a lot of dollars.
So, do not despair if you do marketing on a modest or even budget budget – $ 7 million can buy you 100+ million spectators, but no amount of money can make up for bad marketing.
