How to Make Promotional Video (Tips Customized Budget)

As a marketing and video enthusiast, I can say with confidence that a promotional video is crucial to promoting your brand. In fact, 73% of respondents say that video marketing is effective in helping achieving the total business goals of their company.

But what makes a good promotional video? How much does it cost to do it? How is a promotional video at all?

Don’t worry, I have answers. Let’s go.

Content

What is a promotional video?

Promotional video promotes a product, work, event, sale or service. It can be a short, low -budget foundation that quickly get your audience’s attention or highly stylized videos with long forms that tell the story.

This promotional video of Nike is a great example of a promotional long -shaped video.

How much does it cost to make a promotional video?

The cost of creating a promotional video may differ depending on different factors, such as the length of the video, approach and whether you produce production to the Agency or Creator.

The promotional video can cost anywhere from $ 1,000 to $ 6,000 or even more if you decide to have higher or more complex production.

However, I can confidently say that it is easier now than ever to make convincing, convincing promotional videos of a tight budget.

First, most merchants already have smartphones, which is like wearing high quality camera equipment in your pocket.

Watch this promotional video from Scrub Daddy. It is short, simple and easy to make with a smartphone and minimal production equipment.

Different AI tools, like Hubspot’s Clief Creator, can save you time and money when creating a perfect promotional video. Just make sure your video still has that human touch.

AI tools can make content easier, but I believe they should use more as digital assistants, not as a means of replacing the entire production team.

You do not want to receive the type of main companies like Coca-Cola, they have received a return reaction for the overweight of the generative AI to create a promotional content that lacks depths and looks strangely unusual.

What makes a convincing promo video?

Like many consumers, I also spend an obscene amount of hours moving through videos on applications such as Tictok and Instagram.

The most persuasive promo of the videos I came across are convincing enough to stop my move dead in my traces, and all have at least some of the following commons:

• A striking hook
• A clear problem and solution
• Emotional attraction
• Humor

When you create a convincing promotional video, think about how you can immediately grab your audience and get them out of their endless movement. Then introduce the problem that your target audience often experiences and sells your brand as a solution.

Finally, include emotional attraction or humor to create a true connection between your audience and brand, product or service. One of my favorite recent promo videos comes from Scrub Daddy.

The video immediately raises the eyebrows as it includes a viral clip of potatoes that clean the sponge. The problem is more question: is Scrub Daddy strong enough to clean dirt, dirt and potato skin, so my dishes? Answer: Yes.

She also uses a dull, somewhat mad humor to make the audience entertain.

How to create a promotional video

1. Consider the concept.

Ask yourself, what makes your business unique? What problems does your product solve? Who usually needs your services? Then create an interesting concept around it.

For example, the Loxo Employment S Therefore, the company created a fun promo video recruit trying to find Big Foot.

The idea is that if the Loxo tools can find an elusive large foot, then I can find all potential job candidates.

2. Write the script.

Once you have your concept, prepare the script. What do you want to say your storyteller, presenter or actors? If you need assistance to assemble a script, several AI generator content on the market will help you write a convincing story that will grab your audience.

I used AI a AI contents like Chatgpt and Hubspot’s Free AI Writer to write blogs and a short -shaped video script in minutes.

Now that you have tools, what makes a good script? Remember, you want to draw your audience’s attention, so start with a hoarse, interesting opener.

From there, the choice of marketing is. Do you want your video to be funny, emotional, action full of or something? Whatever you choose, make sure your script reflects the desired tone.

Finally, finish the promo with a clear call to an action that tells your audience to take measures, such as sending a phone call, visit a website or applications for your newsletter.

3. Gather your materials.

Shoot your B-Roll, shoot your voice, create your graphics and combine all your materials to create a unique promotional video that will present your Mark, product or service to your audience.

If you want to simplify the procedure, consider using a tool a tool like Creator Clip Hubspot. This tool uses machine learning and natural language learning to adjust the video based on your vision.

The clip creator is one of my favorite AI tools to generate video, and I have tested several others if you want to find the best for you.

Once your video has been completed, make any necessary adjustments and post on any platform you prefer.

Promotional video examples I love

1. Scrub Dad

If I had a nickel for every time I mentioned Dad Scrub in a blog post, I would have enough to retire, but who can blame me? Scrub Daddy is known for its excellent, funny, relativized promo video that constantly become viral.

I love the example below because it takes spectators to a funny, casual trip to Target to pick up the latest Scrub Dad product. The casual humor and the pov make me feel like I am running orders with my favorite silly uncle.

The better, the video is low -budget and shot with a smartphone, which proves that you do not need a huge budget to make an influential promotional video.

2.

I mentioned this example earlier in the post, so I will not go into many details. Basically, I love this promotional video from Loxo because of my unique concept, clear purposes (promotion of Loxo tools) and interesting stories.

3. Hubspot

Ok, maybe I’m a little biased, but I love this recent Hubspot promo video. In addition to being beautifully recorded and decorated, and it attracts emotions through relatability.

As a salesman, I can confirm that our days are busy with all the content we have to make and the canals we need to distribute it to. So, I echoed with a sense of urgency that illustrates a promotional video.

Also, notice that promo shows the problem (flooded marketing) and solution (Hubspot).

It’s up to create

Creating your first promotional video may seem scary, but once you find out your budget and concept, you will find that it is not so scary. The key is yet to start.

Now you have tools and knowledge to do it just that. Good luck!