A black and white portrait of incoming US first lady Melania Trump used to promote her cryptocurrency.

Melania Trump launches cryptocurrency on inauguration night


A disclaimer on the $Trump and $Melania coin website said it was “not intended to be, or the subject of” an investment or security opportunity.

According to the website CoinMarketCap, $Trump currently has a total market valuation of about $8.7bn (£7.1bn), while $Melania’s stands at around $1.3bn.

Trump has previously called crypto a “scam” but during the 2024 election campaign became the first presidential candidate to accept digital assets as donations.

On the campaign trail, Trump also said he would create a strategic bitcoin stockpile and appoint a financial regulator that takes a more positive stance toward digital assets.

That spurred expectations that he would remove more regulations on the crypto industry.

In the wake of Trump’s victory, bitcoin jumped to a record high now trading at $140,000, according to crypto trading platform Coinbase.

On Friday, artificial intelligence (AI) and crypto tsar David Sacks hosted a “Crypto Ball” in Washington, DC.

Other cryptocurrencies, including dogecoin – which has been promoted by high-profile Trump supporter Elon Musk – have also risen sharply this year.

Under President Joe Biden, regulators cited concerns about fraud and money laundering as they cracked down on crypto companies by suing exchanges.



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