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Nvidia unveils gaming chips, desktop PC to protect AI advantage rtx 5070

Chief Executive Officer of Nvidia Corp. Jensen Huang has announced a range of new chips, software and services, aiming to stay at the forefront of artificial intelligence computing.

Huang took the stage at a packed Las Vegas arena to kick off CES on Monday and unveiled a new lineup, offering a vision of how artificial intelligence will spread throughout the economy. The company wants its products to be the heart of a future technological world with a billion humanoid robots, 10 million automated factories and 1.5 billion self-driving cars and trucks.

Interest in Nvidia’s products and Huang’s predictions has exploded as companies rush to introduce new AI computing equipment. The CEO spent more than 90 minutes outlining Nvidia’s products and strategy to an audience of hundreds, including ties to Toyota Motor Corp. and MediaTek Inc. which caused their shares to rise by more than 3%.

Even before Huang’s presentation, shares of the Asian chip supplier rose on optimism about Nvidia’s prospects, whose shares had just hit an all-time high. Microsoft Corp. announced last week that it plans to spend $80 billion building its AI data center, much of which will be spent with Nvidia.

Shares of Nvidia rose 1.5% in premarket trading on Tuesday. Shares rose 3.4% to $149.43 in New York on Monday and are up about 204% over the past 12 months.

Before his keynote on data center technology, Huang offered some takeaways for his traditional audience: gamers. Nvidia is rolling out an update to its GeForce GPUs — short for graphics processing units — that are created with the same Blackwell design the company uses in its AI accelerators, Huang said.

He also introduced what Nvidia calls Cosmos foundation models that generate photo-realistic video which can be used to train robots and self-driving cars at a much lower cost than using conventional data.
By creating so-called “synthetic” training data, the models help robots and cars understand the physical world similar to the way that large language models have helped chatbots generate responses in natural language.

The new GeForce 50 series cards will take advantage of Blackwell’s capabilities to create even more realistic experiences for PC gamers, the company said. While traditional graphics chips build an image by calculating the shade of each pixel in the image, the new technology will rely more on AI to predict what the next frame should look like.

“GeForce made AI reach the masses, and now AI is coming home to GeForce,” Huang said during the presentation.

The flagship RTX 5090 will be available later this month for $1,999, with less powerful cards to follow later. The RTX 5070, which costs $549, will debut in February with better performance than the previous top model, the RTX 4090, Nvidia said.

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