Reddit statistics and facts to know 2025.

Reddit evolved from his origin from 2005 to a digital power plant, proving as an invaluable territory for merchants.

While the platform maintains its basic power in the community engagement and authentic debate, it transforms into a sophisticated marketing channel, which offers unique advantages over traditional social networks such as Facebook or Instagram.

In this post, I will share some fresh statistics to better realize how Reddit became a marketing refuge.

In recent years, Reddit has strengthened his position of the platform with the rest of the power and the marketing nonophodous expansion of his advertising ecosystem and improves his multimedia capabilities.

The significance of the platform is enhanced by its dominant presence among genes and millennial users, which now represent the main demographics of consumers with a significant purchase.

These users are increasingly relied on to Reddit to research products, recommendations and buying decisions, making it a key touch point on the customer’s path.

Successful brands are now integrating Reddit into their fundamental marketing strategies through different approaches, from sophisticated Amaas (ask me anything sessions) to the branded subdivisions that have become a powerful customer engagement centers and nurturing the community.

But enough of that introduction, we enter the numbers.

Reddit statistics

To inform you and help you make strategic decisions on social media, here’s a list of fresh, useful and intriguing statistics of Reddit regarding the company, its user base and what it takes to engage the audience on the platform.

General statistics

• Reddit has an estimated 1.1 billion active monthly users. (Statista)
• Reddit is the third most visited website in the United States (Semrush)
• Reddit’s current market limit is about $ 35.04 billion. (Stock analysis)
• Reddit is 573. The most valuable company in the world in the market. (A company in the market)
• Reddit was founded in 2005 and Condé Nast procured it in 2006 (Crunchbase)

Demography

• 44% of US Reddit users between the ages of 18 and 29. (Statista)
• Of the recorded users on Reddit, 43.3% are millennials, compared to 29.6%, which are Gen Z. (Business Insider)

User behavior

• There are 3.4 million subordinate on the platform, and about 138,000 are actively subordinate. (Business Dasher)
• Reddit has 97.2 million users a day. (Emarketer)

• Reddit users spend about 20-30 minutes a day on the platform. (Emarketer)
• Reddit accounts for about 5.3% of total social time and will be approached 6% in 2024.
• Users spend significantly less time on Reddit than on other platforms such as Ticta, Instagram and Twitter – but this is because Reddit is more an informative and educational platform than a video and fun platform. (Insider Intelligence)
• 51% of genes of Gen-for says they are attracted to the features of the platform, such as sub-ureddite, comments and upwriting. (Reddit Blog)
• 82% of gene-z people believe in Reddit when they find out more about products. (Reddit Blog)

Source

Reddit business statistics

• According to Hubspot Research, 11.3% of B2B companies uses Reddit in its marketing strategies, 11.9% of B2C companies use it, and the sector that least uses it is a nonprofit/government with 8.55% (Marketing state report)
• 8.77% of B2B merchant plan to take advantage of Reddit 2025 (marketing state report)
• 9.16% of B2C merchant planning to use Reddit 2025 for the first time (marketing state report)
• 2.6% of surveyed merchants plans to invest more in Reddit for the marketing social media than other platforms. (Marketing state report)

Reddit video statistics

• Reddit users consumed more than 1.4 billion videos. (Job app)
• In 2018, the video viewing time increased by 38%: Total users exceeded 400,000 hours on the original video hosts a day to more than 13 million hours a month. (Reddit Blog)
• In 2018, three of the five Reddit’s five best posts included videos, while one had a photo. (Reddit Blog)

Engaging content and hot topics on Reddit

• Best four subdivisions of 2022 are /r /funny, /r /askreddit, /r /game and /r /wordnews. (Oberlo)
• In 2021. The most popular post “Ask me anything” (AM) with over 90,000 upvots was “I am a diver of lobster who recently survived to be inside the whale.” (Statista)
• In a study at 60,000 Reddit posts, those between 60 and 80 characters receive 8,600 upwalks. (Foundation Inc.)
• The study also found that posts below 120 characters receive more stitches than posts above the number of characters. (Foundation Inc.)

Source

• Publishing questions generate twice as many comments than the posts without them. But contrary, publications without question get more eligibility than posts with them. (Foundation Inc.)

Reddit statistics company

If you are a seller in a field -related field, especially technology, you may not yet want to count Reddit. As the above statistics, young, especially gene z, use and believe platforms as a source for product research.

If your company has a lot of excellent video content, you may need to incorporate Reddit into your next marketing strategy. Keep in mind that Reddit users consumed more than 1.4 billion videos in 2018.

And if you want to share the contents of the thought leadership, consider your marketing team opening an AMA or a video host on the platform.

Internet video, especially in mobile format, accepts much more than in the past. Because of this, it could be worth exploring the idea of ​​a Reddit video strategy if you ever have additional time or resources available.

Note the editor: This article was originally published in November 2019 and has been updated since then for comprehensiveness.